Novify mask Group

The NOVI Solution

We have seen the burden that metabolic diseases and their complications place on you, your loved ones and our society. We understand the struggle of changing your lifestyle to stay healthy

We started NOVI Health because we wanted to do things in a new and different way – by combining clinical treatment and lifestyle interventions with the right technology to support and empower you to be and stay healthy.

That way, we help you build the best version of yourself – by being healthier every day.


  • You understand your health status and your body’s response to choices you make.

  • You see improvements in your health, which in turn will help you look and feel better.

  • You stay engaged and motivated to care for yourself in the long run.


  • A/Prof Sue-Anne Toh Ee Shiow

    MBBChir, MA, MSc, ABIM (Int. Med, Endocrinology)
    Chief Executive Officer and Medical Director

    Dr Toh was Senior Consultant, Endocrinology at National University Health System (NUHS), with >16 years of experience in diabetes and metabolic health clinical care. She was also Director, Regional Health System Planning Office, NUHS, leading public-private-people partnerships in population health. She has deep research expertise translating scientific findings into real-world applications, to improve outcomes at the individual and health system level. She is a recipient of numerous awards including American Heart Association Awards, Singapore’s Clinician Scientist Award, Public Service (PS21) Gold Award, and the National Healthcare Innovation and Productivity Excellence Champion Medal. Dr Toh obtained her medical degree from University of Cambridge, UK and completed her specialist training at the Hospital of the University of Pennsylvania, Philadelphia, USA.
  • Dr Kyle Tan Xin Quan

    Chief Product and Business Development Officer

    Dr Tan was Deputy Head (Planning and Development), Regional Health System Planning Office and Consultant in Preventive Medicine at NUHS, and Adjunct Assistant Professor at the Saw Swee Hock School of Public Health at the National University of Singapore (NUS). Dr Tan specializes in preventive medicine and has expertise in healthcare policy, strategy, and program development and implementation. At NUHS, Dr Tan shaped NUHS’ population health strategy, drove development and system-wide implementation of preventive care, as well as built data analytics capability to enable data-driven planning and outcome measurement. Dr Tan was a recipient of the Permanent Secretary for Health Award for his national-level contribution to healthcare. Dr Tan obtained his medical degree and Master of Public Health from the National University of Singapore.
  • Dr Joanne Tay

    Chief Operations Officer

    Dr Tay was Director, Health Services Integration and Development Division at the Ministry of Health in Singapore. Dr Tay is a public health specialist with more than 15 years of experience in the government sector. She led the Secretariat for the National Diabetes Prevention and Care Taskforce, and drove the coordination and implementation of whole-of-nation initiatives for the War on Diabetes. She also led the strengthening and integration of the community-based care system. She was awarded the Public Administration Medal (Bronze), received the Minister for Health Commendation Certificate for Contributions to SARS control efforts, and is also a three-time recipient of the Permanent Secretary for Health Award. Dr Tay obtained her medical degree from the National University of Singapore, and her Master of Public Health from Columbia University, New York, USA.

Our People

  • Victoria Riley

    Senior Health Coach

  • Cheryl Yeo

    Health Coach

  • Ryan Chan

    Health Coach

  • Valencia Lim

    Health Coach

  • Shelly Cheah

    Enrolled Nurse


We have an extensive network of established advisors who help us ensure our services and products are top of the line.

  • Technology, Data Security
  • Analytics, Data Science
  • Regulatory, Legal, Finance
  • Clinical, Behavorial


Looking to join the NOVI family? We are hiring! Join the NOVI team of world-class
scientists, clinicians, product specialists, designers, and engineers.